Elliot Balaban was President of Broadscape Venture Management, a boutique management consulting firm in New York. Broadscape's clients included GE Capital and NASDAQ. The firm specialized in technology-based business development and private equity investing in emerging markets.
GE Capital retained Broadscape to help develop a strategy for entering the Israeli private equity market and assist in evaluating local Israeli partnership opportunities. Broadscape conducted on the ground diligence in Israel, met with potential investment partners, reviewed scores of proposed porfolio investments, recommended GE's partnering with Giza Ventures in the ABS Giza GE Capital Fund, and championed GE's first $25 millon placement in what would become a highly successful $100 million fund.
NASDAQ President Alfred Berkeley retained Broadscape to advise on growth strategies and the financial television news landscape. Broadscape recommended extending the NASDAQ brand into a scale, global consumer market segment with which Broadscape had direct experience at GE-NBC, introduced NASDAQ leadership to potential strategic partners, generated market research on consumer acceptance of the proposed brand extention, and worked directly with Mr. Berkeley in marketing the plan within NASDAQ.
Prior to launching Broadscape Venture Management, Elliot worked for Tom Rogers - the president of NBC Cable, chief strategist of NBC and "father of CNBC". Under Rogers, Elliot contributed his decades of experience in corporate strategy, emerging technology and new media to evaluate GE's digital media investments worldwide, provide diligence for NBC's pace-setting deal with Microsoft to launch cable channel and online service MSNBC, and executive produce NBC.com.
Elliot was represented by renowned theatrical agent Flora Roberts. He attended the MIT Media Laboratory, Princeton University and The Bronx High School of Science.