MSNBC/AP: “Newly Discovered Hemingway Book Found”
Suzanne Balaban, vice president and director of publicity at Scribner’, Hemingway’s original publisher, said “the Hemingway estate doesn'’t feel they’'ve really explored the best way to present this story to the public.” She said the story might be published in the future, “but that hasn’'t been decided yet.”
The New York Times: “Authors Meet Fans Far From Bookstores, at Company Events”
''It is easier to get people through the eye of a needle into the kingdom of heaven than it is to get people into a bookstore at 7 o'clock at night,'' said Suzanne Balaban, publicity director of Scribner, a unit of Simon & Schuster that recently started a program to bring authors into companies. ''So we have to constantly reinvent what we do.''
ABC News: Ads, Ads, Everywhere
"Stephen King is an unorthodox writer, and we wanted an unorthodox campaign," said Suzanne L. Balaban, director of publicity at Scribner, publisher of King's new novel.
Los Angeles Times: “Amazon adds talk show to its offerings”
'We wanted to do something innovative and different,' said Suzanne Balaban, director of publicity for Scribner, a division of Simon & Schuster Inc. 'This seemed to be a fresh opportunity. It's a new outlet for people to talk about books.'
Publisher’s Weekly: “The Curse of Success”
"There was a sense of the agony and ecstasy the day after the win," said Scribner's Balaban. "You almost want the team to keep playing."