A valued Friend
BMM is a valued friend for agents who naturally seek maximum attention and financial upside for their authors.
With .5 million titles published yearly, even the Big 5 publishers have constraints on the publicity resources they can devote to their titles. Literary agents manage this risk by referring authors to BMM as a "publicity insurance policy".
Agents involve BMM in book projects as early as possible, because the inclusion of a BMM publicity plan in a book proposal together with the promise of external publicity at launch, can sway a decision.
Most publishers lack the resources needed to develop new author brands or support established authors in managing their brands, so agents refer select authors to BMM.
BMM's global presence makes it a valuable co-agenting partner for internationally sourced titles.