From Wall Street Journal “blockbuster” The Complete Works of Primo Levi edited by Ann Goldstein (Norton) to the NATIONAL BESTSELLER Uprising by Diamond and Silk (Regnery), literary development house, BMM Worldwide has helped create some of the watershed publishing events of the century. Our holistic approach to literary development, where book publicity, author representation, and brand development are integrated under one roof puts BMM Worldwide in a class by itself.
As VP, publicity at Scribner, Suzanne Balaban set the record for most concurrent New York Times Best Sellers in Simon & Schuster history. This included breaking out Jeannette Walls and The Glass Castle, launching Lisey’s Story and rebranding Stephen King, looking after Pulitzer Prize winner Frank McCourt, and putting together An Evening With Harry, Carrie & Garp at Radio City Music Hall - J.K. Rowling, Stephen King and John Irving reading from their works.
As Director, Advanced Development at NBC, Elliot Balaban championed the TV network’s digital strategy, evaluated digital investments, did diligence on NBC’s partnership with Microsoft to launch MSNBC, and executive produced and creative directed the premier of NBC.com.
Backed by Peter Thiel, in 2013 Elliot conceived emBooks as a brand development vehicle for British journalist Melanie Phillips. emBooks published long form, magazine article-length ebooks including political humor bestseller, Islamophilia by Douglas Murray. Among its marquee authors were Academy Award and BAFTA winning screenplay writer, Frederic Raphael, and Telegraph science journalist, James Le Fanu.
In 2016, BMM Worldwide worked with Norton executive editor Robert Weil to provide publicity for The Complete Works of Primo Levi, edited by Ann Goldstein. The Wall Street Journal pronounced it: “this season's publishing blockbuster".
In 2018, BMM Worldwide worked with Weil again to launch POGROM by Steven J. Zipperstein, and produced “Fake News, Fake History, Fake Jews,” at Cooper Union. Moderated by then NY Times editorial page editor Bari Weiss, featuring Zipperstein and NY Times deputy Washington editor, Jonathan Weismann in conversation about antisemitism then and now.
On August 18, 2020, Regnery published NATIONAL BESTSELLER Uprising: Who the Hell Said You Can’t Ditch and Switch? by social media mega-stars, Diamond and Silk. BMM Worldwide was agent and publicist.